An animated Savile Row illustration – the most famous destination of bespoke tailors in the world.
There is, quite possibly, no other street to match the sartorial history of London’s Saville Row. Hailed the birthplace of handcrafted bespoke tailoring, its reputation, heritage and expertise is rivalled by none.
Creative design agency Deep asked me to illustrate a hero image for the destination website On Savile Row.
Upon loading the landing page, an animation appears. The camera zooms out as two stylish characters are drawn right before your eyes. A quintessentially London backdrop sketches out as a black cab passes by.
The project required the illustration to be created with working layers for the animator to bring the scene to life. Although it looks like pen and ink, the image is entirely digital, drawn using Adobe Fresco on iPad with finer details finished in Adobe Photoshop.
The isolated layers of the finished illustration allow the animator to make a camera fly-through effect. In animation, this is called a keyframe illustration. It contains all the elements the animator needs to create the final animated scene.
Click on the link to see how the animated Savile Row illustration looks on the final site https://onsavilerow.com. Due to Covid-19, the project came with the challenges of being produced during a lockdown here in the UK. Because of this, it is so good to see the final product and (of course) British tailoring making its comeback.
You can see a similar animation created for the world-renowned English sparkling winemaker Nyetimber by clicking here.