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Sieppel & Light Insurance Cartoon Illustrations

By 12th October 2011May 3rd, 2017No Comments

Marine Insurance company Sieppel & Light commissioned me recently to create some cartoon illustrations.

This was a fun project if a little different from my normal work. Sieppel & Light wanted to connect with their market with an email campaign.

Their subject matter (personal injury) is something people would rather not think about, so they decided to approach it in a light hearted way.

The brief was to produce something that looked similar to the holiday postcards you find at the seaside. The client was also keen to take reference from Carl Giles, the well renowned British cartoonist who was better known for his work in the newspaper the Daily Express.

I loved Giles as a kid, my Dad collected his annuals and were a great inspiration. I recall at the time, copying his detailed cartoons. Giles was actually assigned by the Express to document the Coldstream Guards during World War II.

Traditionally in the paper the images had to be black and white and shading was conveyed with half-tone, something I was keen to recreated on the 3 images.

Sieppel & Light Website

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