Visualising a training centre complex
4 colour scamps for a new business class concept
1 day creating a storyboard to illustrate the client’s process in action
Visualising a collection of scenarios where a proposed PR activity would occur.
I help clients bring their concepts to life in order for them to present them to others. Visualisation or making scamps is the process of creating images quickly and economically to be included in pitches or presentations.
Often the concepts evolve as I the illustrations are being created, and can therefore act as a vital tool to the client’s creative process. This work is most commonly found useful to Advertising/ Creative/ PR agencies where words alone are not enough to present an idea.
The level of detail to the artwork varies according to brief, timescales and budget. Some require only simple black and white sketches, whereas others require full colour images.
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© 2018 Matt Richards Illustration.